Sales & Marketing
- Marketing Strategy
- Marketing and Sales Action Plan
- Marketing Launch Programme Planning
- Pre-opening PR Activities Plans
- Corporate Identity of the Project – Recommend & Establish
Marketing Intelligence Report Strategy:
Report onpresent &future direct competition, market trends and major sources of business.
Marketing and Sales Action Plan:
Pricing stracture, tariff structures, proposed advertising campaigns, market segment break-downs and the relevant required informatin & analyses.
Preparation of Marketing Launch Programme:
A 12 month itemised marketing and sales action plan leading up to, including and after the opening of the hotel identifies strategies to promote and sell the facilities and services.
Pre-opening PR Activities Plans:
This includes arrangements, in coordination with the appointed PR consultant, for periodic press conferences and press releases related to the progress made on-site for placement in carefully selected media.
Establish and Recommend Corporate Identity of the Project:
This would include a detailed brief to be given to an agency for preparation of all graphic designs of the recreation-related areas. This incorporates graphic signage, directional signage, framed artwork, 3D art forms, staff uniform concepts, staff name badge, all printed collateral (newsletter format, menu cards, brochure, price lists, etc.).